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LARS RESTAURANT FLIPS

WE INVEST and REBRAND RESTAURANTS

ACROSS THE COUNTRY

Lenny Rosenberg

Was born and raised in Plainview, Long Island. Since the tender age of seven he was immersed with the family business of bakeries, deli's, pizzeria's, catering & restaurants from the East to the West Coast. His father Robert Rosenberg was a seasoned pro at re-branding bakery & restaurant establishments for over 50 years including the landmark location "Eclairs" in New York City. So at the age of 7 years old, Lenny would work side by side in the family businesses till eventually the torch was passed on to Lenny as he bought & rebranded his first restaurant at the age of seventeen.


Success quickly ensued and Lenny continued the hot trail of re-branding restaurant's one, two or three locations at a time. In the year 2000 Lenny looked for a new challenge by moving out west where he met interior designer extraordinaire Adesa Swan at a P.R. Event in Malibu, The dynamic duo teamed up and decided to take the country by storm starting in Los Angeles to create the same commitment to quality, food and service and decor by buying & rebranding notable California restaurants such as Nosh of Beverly Hills, 17th Street Cafe on the famous Montana Ave and Mort's in the Palisades!

Soon word started to spread and Lenny was dubbed "The Michael Jordan of Restaurants" by the public.


Lenny's latest acquisitions:


800 Degrees & Marmalade Cafe Santa Monica;


Marmalade Cafe Santa Monica has been a hot spot with notable celebrities like Jason Alexander, Jon Voight, Bruce Willis, Ben Afleck, and many more. Lenny's has become an international place to chow down and be seen. People from all over the world visit these restaurants.

Lenny has bought re-branded & over 50 restaurants and is currently working on 3-4 projects at a time!


Here are some of his more high profile establishments!

Lenny's Flips

Viking Bakery

Denville, NJ

1990 (first food business that Lenny bought at age 17.)

Vermont Restaurant

Morristown, NJ

1992

Morristown Bakery

Morristown, NJ

1993

Three Crown Bakery

Denville, NJ

1994

Viking Restaurant

Parsipany, NJ

1996

The Bagel Barn Deli

Parsipany, NJ​

1996

Hahn's Restaurant

Ledgewood, NJ

1998

The Bagelry

Ledgewood, NJ

1998

Strathmore Bagels

Dix Hills, Long Island

1999

Kopps Bakery

Brooklyn, NY

1999

Flakowitz Restaurant

Long Island, NY

1999

Flakowitz Deli

Miami, FL

1999

Cake Box

Queens, NY

2000

The Bagel Nosh

Beverly Hills, CA​

2003

Mayer's Bakery

Palos Verdes, CA

2009

17th Street Cafe 

Long Island, NY

2011

Le Baguette​

Colorado Springs, CO

2012

The Slice

Santa Monica, CA

2013

Lenny's Deli & Restaurant

Pacific Palisades, CA

2014

JT'S Restaurant

Palm Desert, CA

2015

Beyond Bread

Tucson, AZ

2015

Lenny's Deli & Restaurant

Los Angeles, CA

2017

Marmalade Cafe

Santa Monica, CA

2018

800 Degrees 

Santa Monica, CA

2020

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