LARS RESTAURANT 

WE INVEST and REBRAND RESTAURANTS

ACROSS THE COUNTRY

Lenny Rosenberg

Lenny Rosenberg was born and raised in Plainview, Long Island. Since the tender age of seven he was immersed in the family business of bakeries, delis, pizzerias, catering and restaurants from the East to the West Coast. His father, Robert Rosenberg, was a seasoned pro at rebranding bakery and restaurant establishments for over 50 years including the landmark Eclairs in New York City. Staring at the age of seven-years-old Lenny worked steadily in the family businesses until eventually the torch was passed to him. He bought and rebranded his first restaurant at the age of 17.

Success quickly ensued and Lenny continued to purchase and rebrand multiple restaurants at a time. In 2000 he searched for a new challenge by moving out west where he met interior designer Adesa Swan. The duo joined forces and decided to embark in business together starting in Los Angeles to create the same commitment to quality, food, service and décor. They bought and rebranded such notable California restaurants such as Nosh of Beverly Hills, 17th Street Cafe on tony Montana Ave. in Santa Monica and the beloved Mort’s deli in Pacific Palisades.


Lenny's latest acquisitions:


800 Degrees and Marmalade Café, Santa Monica;

Marmalade Cafe Santa Monica is one of the seaside towns favorite causal restaurants with consistently healthy and delicious cuisine. It has attracted notable celebrities such asJason Alexander, Jon Voight, Bruce Willis, Ben Affleck, and many more.

Lenny has bought and rebrandedover 50 restaurants and is typically is working on three to four projects at a time.


Here are some of his more high profile establishments:

Lenny's Rebranded Restaurants

Viking Bakery

Denville, NJ

1990 (first food business that Lenny bought at age 17.)

Vermont Restaurant

Morristown, NJ

1992

Morristown Bakery

Morristown, NJ

1993

Three Crown Bakery

Denville, NJ

1994

Viking Restaurant

Parsipany, NJ

1996

The Bagel Barn Deli

Parsipany, NJ​

1996

Hahn's Restaurant

Ledgewood, NJ

1998

The Bagelry

Ledgewood, NJ

1998

Strathmore Bagels

Dix Hills, Long Island

1999

Kopps Bakery

Brooklyn, NY

1999

Flakowitz Restaurant

Long Island, NY

1999

Flakowitz Deli

Miami, FL

1999

Cake Box

Queens, NY

2000

The Bagel Nosh

Beverly Hills, CA​

2003

Mayer's Bakery

Palos Verdes, CA

2009

17th Street Cafe 

Long Island, NY

2011

Le Baguette​

Colorado Springs, CO

2012

The Slice

Santa Monica, CA

2013

Lenny's Deli & Restaurant

Pacific Palisades, CA

2014

JT'S Restaurant

Palm Desert, CA

2015

Beyond Bread

Tucson, AZ

2015

Lenny's Deli & Restaurant

Los Angeles, CA

2017

Marmalade Cafe

Santa Monica, CA

2018

800 Degrees 

Santa Monica, CA

2020

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